Before launching a new business i.e. a factory, a farm, a T.V.
station, a newspaper, a shopping mall, or expanding current
business e.g. adding a new faculty to an established
university, different businesses or management consulting
firms such as Ernst & Young, KPMG, Deloitte and others come
to Focus in order to establish market demand and structure.
Such information is used to develop financial feasibility
studies.
Two approaches are used
- Secondary study which consists of finding appropriate published documents and
- Primary study which consists of interviews with specialists and trade persons.
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