|
 |
- Ad-hoc qualitative and quantitative consumer products and services research (concept generation, concept testing, new product development, taste tests, usage & attitude / segmentation research.)
- Image, perception and user imagery research
- Brand tracking research
- Pre & post testing and advertising tracking research
- Publishing research and content analysis
- Customized media research
- Customer satisfaction / mystery shopper research
- Employee satisfaction research
- Trade research / pre-feasibility studies (market size / demand, market shares, market trends, pricing structure)
- Corporate and government marketing research
- Opinion polls and political research
- Public relations and social responsibility research
Structure of reporting:
- Computer tabulations for quantitative research
- Recorded tapes and transcription for qualitative research
- Detailed analysis
- Executive summary with recommendations
- Power Point presentation
|
|
|
